#CXO chat: Executive perception vs. customer reality

July 26, 2012 in The Work

This last Monday, July 23, OBI Creative joined several other marketing professionals for the weekly Customer Experience Optimization (#CXO) chat on Twitter, moderated by representatives of IBM’s Vivismo Velocity Platform.

This week’s discussion touched on topics such as executive perception versus customer reality and the best ways to identify the core problem at hand when customer experience is suffering.

Once again, we’ve put together highlights as well as our answers to this week’s #CXO chat questions via Storify. We look forward to future chats. Find us on Twitter at @OBI_Creative.