Incredible, edible QR codes

July 11, 2012 in The Work

Taco Bell has come up with an “edible” QR code. If you’re thinking that you’ll be able to ingest this code and be taken to Taco Bell’s Website, keep dreaming.

The original QR code was produced from produce — avacados and lemons, ingredients found on Taco Bell’s new Cantina Bell menu — and then photographed for advertisements in US Weekly and People. Ad agency Draftfcb Orange County built the QR code.

The news has gone viral to an extent, but Taco Bell’s foray into food-based QR coding isn’t revolutionary. The Cantina Bell code has a few predecessors, other “edible” QR codes have been around for some time. Here at OBI blog we’ve spotlighted some innovative QR coding, none food-related, and Taco Bell’s code is a lemon in comparison.

Here are a few videos of food-based QR codes:

Taco Bell QR Avocados and Lemons

Oreo Cookie QR code

M&M QR code

As you can see. QR codes can be made out of food. All kinds of food.

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